Series originally published in the Getting Attention e-newsletter. Subscribe Now. Getting Attention articles provide factual, practical information - tips, case studies, news, and announcements - to help you plan, implement, and improve your nonprofit communications efforts. Effective communications enable your organization to achieve its goals by initiating and strengthening relationships with donors, members, and clients, raising your visibility in the community, and building support among your constituencies. Getting Attention will help. Many articles are written in response to readers' queries to ASK NANCY. Ask us to respond to your nonprofit marketing and communications challenges. • Blogging • Branding and Messages • Cause Marketing • Copywriting • Email and E-Newsletters • Graphic Design • High-Impact Websites • Media Relations/Press • Multimedia • Nonprofit Marketing News • People • Planning and Evaluation • Recommended Resources • Social Networking • Strategy • Tools and Resources • Unique Approaches Blogging Gotta Blog – Why Blogs Matter for Your Nonprofit Should Your Nonprofit Launch a Blog? Take the Fast Track to Powerful Nonprofit Blogging via The Corporate Blogging Book Three Steps to Launching Your Nonprofit Blog (Case Study) Branding and Messages 12 Nonprofits Honored for Exceptional Taglines: 2008 Getting Attention Nonprofit Tagline Award Winners 4 Steps to Creating a Strong Nonprofit Brand (Case Study) Avoid Audience Confusion – Create a Style Guide Four Tips for Nonprofit Name Change Success How a Museum Re-Branded Itself to Boost Visitors by 600% (Case Study) How a Nonprofit Name Change Generated Attention and Momentum (Case Study) How a Small Nonprofit Shaped a Clear, Memorable Brand – Five Steps to Low-Budget Branding for Big Results (Case Study) How The United Negro College Fund Is Revitalizing Its Brand (Case Study) Message Modules – Use Your Elevator Pitch as the Building Block for Stronger Content The Most Powerful Marketing Copy in the World – Testimonials Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming Put Persuasive Storytelling to Work for Your Nonprofit Seven Dos and Don'ts for Strong Nonprofit Taglines – Follow Up (Case Study) Six Proven Ways to Strengthen Your Organization through Building Your Brand Why Nonprofits Need Strong Taglines Cause Marketing Is Cause Marketing Right for Your Nonprofit? Copywriting Five MORE Tips for Nonprofit Copywriters 6 Tips for Writing Nonprofit Marketing Copy That Works Email and E-Newsletters Avoiding Filters – 11 Tips for E-Newsletter Success Checklist for E-News Service Provider Selection How to Nurture Strong Relationships with E-news and Blog Readers Nonprofits' Most Missed Marketing Tool -- Email Signatures Selecting the Best E-News Service Provider Graphic Design 5 Steps to Great Graphic Design for Your Nonprofit The Three-Fold Path to a Productive Graphic Design Process – From Nonprofit Communicators and Designers High-Impact Websites Shape Your Nonprofit Website to Generate the Actions You Need Six Steps to Finding the Right Web Site Development Firm for Your Nonprofit Media Relations/Press Get National Press Release Exposure for the Cost of a Local Announcement How to Build Media Relationships That Stick – Treat Them Like a First Date (Case Study) How to Capitalize on Media Coverage (Case Study) How to Get a Reporter's Attention How to Manage Your Media Coverage How to Write a Letter to the Editor that Gets Published and Read (Case Study) How Your Nonprofit Can Talk Back to the Media Letter to the Editor Tips from an Expert Make Your Online Press Room Perform for Your Nonprofit (Updated) Reach Diverse Audiences via the Ethnic Media – Report from the NCM Expo Three Steps to Better Media Coverage (Case Study) Multimedia 9 Keys to Using Online Video to Increase Your Nonprofit Marketing Impact How 6 Nonprofits are Putting Great Online Video to Work Nonprofit Marketing News New Survey Shows Only 37% of Nonprofits Track Marketing Impact – Without that Data You're Driving Blind (2007) 2007 Nonprofit Marketing Survey Findings Provoke Passionate Responses and Innovative Recommendations Most Nonprofits Not Using Marketing Plan, Want Strategy Help People Building Internal Support for Communications Getting the Approval and Budget You Need to Do Marketing Right (Case Study) How to Get the Most from Your Marketing Firm or Consultant (Case Study) Planning and Evaluation Balancing Quality and Cost-Efficiency in Your Nonprofit Marketing Materials (Case Study) Communications Audit 101 Guarantee Board and Colleague Support for Your Nonprofit's Marketing Plan (Case Study) How to Defend Your Marketing Budget How to Design an Effective Marketing and Communications Budget (Case Study) How to Do Grand Plan Marketing 90 Days at a Time (Case Study) How to Write a Marketing RFP that Gets the Best Consultant or Firm to Deliver Everything You Need – On Time and on Budget The Missing Conversation: Why Communications Advocacy Should Remain #1 on Your To Do List This Creative Brief Template Helps Ensure Powerful Copy and Design Web Site Evaluation Recommended Resources 2006's Best Resources for Nonprofit and Foundation Communicators 2005's Best Resources for Nonprofit and Foundation Communicators Social Networking Can Social Networking Sites – like MySpace & FaceBook – Deliver for Nonprofits? Using Social Media to Sway Voters and Prevent Genocide (Case Study) Strategy Communicating in the Shadow of Disaster – Practical Tips for Nonprofits (Updated) Communicating on Difficult Issues (Case Study) Everybody's Talking About You – Why Your Nonprofit Needs to Listen, and Listen Hard Generations XYZ: Piercing the Veil of Skepticism (Case Study) Getting Great Audience and Stakeholder Feedback, at Little Cost (Case Study) Get to Know Your Audience via a Web-Based Survey Giving New Life to the "Same Old" How to Communicate Effectively in Troubled Times Increasing Visitors and Donations in the Shadow of the Great New York Museums (Case Study) Update Your Nonprofit Communications Agenda – 3 Proven Ways to Make an Impact When Message Control Is Out of Your Hands Create Personas to Bridge the Gap with Target Audiences (Updated) Tools and Resources Five Tech Tips to Punch Up Your Nonprofit Communications Unique Approaches AAUW – Reaching a Broader Audience through an Online Museum (Case Study) Four Ways to Use Oprah's Big Give to Boost Your Nonprofit Skater Joey Cheek Sets Gold Standard for Drawing Nonprofit Publicity (Case Study) Take a Cue from Presidential Hopefuls to Ensure Your Nonprofit Communications Campaign Triumphs Turning Tickets and Invites into Low-Cost, High-Impact Marketing Tools (Case Study) © 2008, Nancy Schwartz & Company Revised

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