Take the Fast Track to Powerful Nonprofit
Blogging via The Corporate Blogging Book
Whenever I'm diving into something new, I like to have
some guidance on hand. Whether I cobble that together from
several online sources (of course, I have to know which
ones are reliable), a peer or workshop, or a handbook, I
just need that guidance. Guidance seems to be a basic
human need for most folks.
So if your nonprofit is blogging, or going to blog,
(and you should be), I urge you to plunge into Debbie
Weil's just-published guide to organizational blogging,
The Corporate Blogging Book.
Debbie is my guru on many things online, and a truly
original thinker in terms of blogging. Here's what I
like about The Corporate Blogging Book:
- Covers all core topics relevant to launching, and
maintaining, an organizational blog.
So this guide, along with Getting Attention's
nonprofit-specific blogging tips, is all you need
to get blogging.
- Stays accessible, and relevant to, bloggers-to-be,
nonprofit leadership, and experienced bloggers
alike.
I don't know how she does it but Debbie writes
and organizes content so that it's universally
accessible. She starts by answering the top 20
questions about corporate blogging, and digs
in from there. The reader can go as deep, or
stay as shallow, as she likes.
- Addresses the oh-so-daunting fear of blogging
that keeps too many nonprofits away.
Fear of blogging (takes too much time is the greatest
fear) is the barrier to entry I hear from nonprofits
time and time again. Debbie confronts fear straight
on, acknowledging its frequency and providing clear,
practical guidelines on how to avert whatever
your nonprofit fears most.
Her anti-fear strategies include interviewing peer
nonprofits that are blogging before you start,
and drafting comprehensive organizational blogging
guidelines.
- Outlines how blogs can benefit your organization,
and how you can measure their impact.
ROI, ROI, ROI. That's all I've heard for the
last few years as the framework for blog impact.
Now Debbie suggests that ROB (return on blog) is
what you're looking for, and demonstrates what
that'll do for your nonprofit.
By the way, the ROB your nonprofit should focus
on is continued conversations with your target
audiences. Remember, its conversing with the
right audiences, not the sheer volume of traffic,
that matters.
- Guides you through blog implementation, which
is a frequent stumbling point once nonprofits
decide to blog.
Debbie's coverage includes:
- Top ten blog writing tips.
- How to find the right blogging tools and
technology that are right for your nonprofit.
- Selling your leadership on blogging.
- Provides corporate blogging models – at both
Fortune 500 and small-business level, that
serve as real-life inspiration (and proof) of
how blogging will benefit your nonprofit.
The Corporate Blogging Book, paired with the
nonprofit-specific blogging guidance I provide in the
Getting Attention blog and e-newsletter (links below),
will take your nonprofit to blogging success.
Move forward. Order Weil's guidebook today:
http://tinyurl.com/hofml
© 2002-2008 Nancy E. Schwartz. All rights reserved.
About the Author
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (www.nancyschwartz.com), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.
Subscribe to her free e-newsletter "Getting Attention", (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves.
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the copyright and "about the author" info at the end), and you send a copy of your reprint.
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© 2002-2008, Nancy Schwartz & Company
Revised April 12, 2008
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