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What are your marketing challenges and goals for 2007? -- 7 Questions (and an invitation) for '07

Dear Foundation and Nonprofit Communicators, I know that you, like me, are probably crazed tackling the challenges of the coming year. But please, give me 5 minutes of your time. One thing that remains constant year round is the need for timely info and insights on trends and best practices in marketing and communications, nonprofit and beyond. My report back on your responses to this survey will highlight these crucial changes and models, enabling you to sharpen your communications to be more effective than ever. Thanks, in advance, for your time and effort. Warmly, Nancy Nancy E. Schwartz Publisher, Getting Attention www.GettingAttention.org (blog, e-newsletter) www.NancySchwartz.com

	1. As you look ahead to 2007, please rate these marketing and communications challenges as they relate to your organization.     1 - Somewhat Challenging 2 - Moderate Challenge 3 - Signficant Challenge 4 - Huge Challenge

	2. What opportunity to improve your organization's marketing and communications is of greatest interest to you? What activities or challenges do you expect to relish the most, and will provide the greatest growth -- personally and/or professionally?

	3. In what field(s) does your nonprofit or foundation work? Check all that apply. Arts and culture Education Environment and animals Health Human services International, foreign affairs, national security Societal benefit (civil rights, community, advocacy, philanthropy, social science) Religion and spiritual development Other (please specify)

	4. Please indicate your area of primary responsibility? Leadership Board Member Consultant Fundraising/Development Marketing and Communications Program Editorial Tech Other (please specify)

	5. Looking back at 2006, what was your biggest disappointment or frustration?

	6. And what was your greatest success?

	7. What are your top 3 marketing goals for 2007? Please check no more than 3. Introduce one or more social media campaigns for selected target audiences (e.g. MySpace, YouTube, DoGooderTV) Shape and launch a stronger brand Demonstrate quantifiable return on marketing investment Launch communications for new program, product or service Make sure the audience is first, not the organization Strengthen relationships with target audiences Launch or improve e-news Better engage colleagues as organizational communicators Develop ongoing audience feedback program (focus groups, advisory board, surveys) Motivate more engagement/action Strengthen leadership's understanding and support of marketing Broaden the way you're reaching audiences, with new channels (e.g. audio, video, flash movies) Increase program enrollment Re-tool organizational messaging to make a greater impact Strengthen tracking and handling of print and online coverage of your organization Craft a workable marketing plan Other (please specify)

	8. I'd like to invite you to discuss your responses to this survey and/or to participate in a focus group on nonprofit marketing and communications. Please provide your name and email here if you'd like to help out. Thanks so much.

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